Tag: rebrand

Branding: Where the rubber meets the road.

Republished on Idealog Magazine

The internal and external brand. Google it and you’ll be told everything and more about whether these should be the same, different or something in between. It’ll will depend on the nature of the business you are in, and the culture and the size of your company whether these two are exactly the same, completely separate or even exist at all.

Continue reading “Branding: Where the rubber meets the road.”

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