Tag: marketing communications

Five things successful managers do before launching every project, campaign or initiative

“If I had one hour to save the world, I would spend 55 minutes defining the problem and five minutes resolving it.” Albert Einstein.

Whether you are feeling the pressure to deliver new product features, designing new marketing campaigns, or planning new business innovation initiatives, you should spend 55 minutes defining the following five things, to set yourself and your team up for success.

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Remember me? The catch up blog post

So… brace yourself for one of those posts. The I-my-gwad-I-can’t-believe-how-long-it’s-been-since-I’ve-blogged-ones. Yeah. I’m not a big one for apologies, so let’s launch straight into what the hell I have been doing in the three and a half months since I last wrote here. I tell you it’s been busy, and it’s been exciting, and it’s been a lot of learning, a lot of changes and a lot of fun.

I’ll only bore you with the big ones:

New job: My first interview happened to also be the right opportunity. Sometimes the universe just works that way, but pretty much upon meeting my boss and consequently, the senior management team and the rest of the team at Origin, I knew I had found what I was looking for.

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