Tag: investment

Work out your zero moment of uncertainty, and crush it

Republished on Idealog Magazine

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to hear Andy Lark speak on “The New Marketing Agenda”.

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The three Ts

Republished on Idealog Magazine

Lately we have had first meetings with potential investment opportunities, and they have been an interesting and mixed bunch.

During the process I’ve learned a couple of things, namely to do with what my boss calls the three Ts; Team, Time and Technology.

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The conundrum of cash

Keeping a balance sheet of your company finances is an essential and legally required practice. You should also do this with your personal finances so you know at a glance where your money is and how much cash you have free.

In my current life circumstances this balance sheet looks pretty lame. I think my greatest assets are my two year old scooter, new push bike and brand new running shoes, which makes asset management a pretty easy task.

Continue reading “The conundrum of cash”