Tag: branding

Work out your zero moment of uncertainty, and crush it

Republished on Idealog Magazine

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to hear Andy Lark speak on “The New Marketing Agenda”.

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Branding: Where the rubber meets the road.

Republished on Idealog Magazine

The internal and external brand. Google it and you’ll be told everything and more about whether these should be the same, different or something in between. It’ll will depend on the nature of the business you are in, and the culture and the size of your company whether these two are exactly the same, completely separate or even exist at all.

Continue reading “Branding: Where the rubber meets the road.”

Ladies and Gentlemen, start your engines

The aim of this blog is to share what I learn as I work with, and as, an entrepreneur, but yet all my posts lately seem to be falling back to my default setting of writing about writing.

So the time has come to start writing about starting. (I was inspired to start sharing when I came across this website of the UK government, who are sharing the redesign and relaunch of their site.)

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