How to advertise honestly

My journey as an “Apprentice” has come to an end, and it is now time for me to go out to the world, share my learnings and allow someone else the opportunity I have had over the past year. Last Friday I began to put my feelers out there to see what the world has to offer.

My god it is a scary place. There are so many jobs advertised online that are so uninspiring, it soon became clear what industries and employers I do not want to work for. But then talking it through with my work colleagues and contacts opened up the enormity of work options that I would want. So where in the world, and the job market, do I focus to discover the perfect fit for my next step? The role that challenges, inspires and extends me, while allowing me to add buckets of value to a company where my values are reflected in the way they do business? Or is this too much to ask for?

Well, frankly that’s another blog post altogether, this blog post is because I was inspired by this article, “How to advertise honestly” which was posted on stuff.co.nz this morning, and focuses on employer’s advertising jobs honestly. Here’s my situation relevant version:

For sale under (employment) contract:

One early 80s style 171cm tall female with a wide variety of business experience.

[Standard blurb] This capable, entrepreneurial-minded individual seeks a challenging role in a similarly minded small to medium business. You will gain access to general business skills and experience across industries backed up by an MBA (Distinction), a specialization in marketing and communications, a side of cheek and a splash of humor.

Her skills also include her ability to think in the big picture, outside of the box and creatively, along with the ability to identify, critically analyse and make decisions regarding business opportunities and threats.

She would love to work in a business interested in corporate citizenship, business sustainability and a change from the old ways of doing things, where both the business and her could make a positive impact on the world and their communities.

She wouldn’t be interested in working in the real estate, insurance or banking industries. No pyramid schemes either please.

[Person specification] A natural communicator, this individual is comfortable communicating online, offline, over the phone, on skype, twitter, email and underwater (she recently completed her PADI scuba certification and knows all the hand signals). She is also very good at traveling, and having backpacked around 27 countries thus far, she thinks she is a bit of an expert on all styles of accommodation ranging from flea-pit backpackers to five star resorts. She is a non-smoker, clean full-licence holder, capable, honest and pro-active individual.

Now time for the not-so-good stuff: She can be a bit stroppy. But usually only when surrounded by idiots. And she won’t be afraid of bugging you if she’s bored, she was one of those kids at school that was often sent out to the hallway (the secret to never letting this happen is to make sure she has responsibility and a sense of purpose.)

[Personal situation]: She has no mortgage, no partner and no pets. The only ties she has to Auckland are her amazing network of friends and awesome lifestyle, but she has lived and worked for a year in both Paris and Seoul apiece, so isn’t a stranger to living or working abroad.

One lady owner (…i.e herself).

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10 thoughts on “How to advertise honestly

  1. This statement floored me: “The role that challenges, inspires and extends me, while allowing me to add buckets of value to a company where my values are reflected in the way they do business? Or is this too much to ask for?”

    It floored me as well as frightened me as most things having to deal with humanity do these days. One part of me says that this is the approach that anyone takes when looking for a job. The other half of me wonders if (in the real world) anyone should look for any relevance in any job.

    It seems like painting or fishing would be more appropriate to find value in life. Or maybe I’m over thinking this simple turn of phrase

    1. I think anyone who achieves all these things (and is aware of it) in this economy would be a very lucky person. And I’m not saying it doesn’t or shouldn’t happen, but I think it is rare to find a combination of them all, and that if you are lucky enough to find it you should work hard to keep it. Also painting and fishing wouldn’t satisfy the “challenge” for me in the way I mean. And nobody would pay me to do that. Ever.

      1. LOL… I was only using the painting and fishing as an example of things usually associated with a more “spiritual” journey. I guess that’s the creative in me finding it hard to recognize any value in a corporate job behind the immediate gratification of a paycheck. I should work on that.

      2. Yeah, in this day and age (and probably on a lower-key note in the past) I know of a number of corporates who are tuned in to the fact that treating people like wage slaves is only a good short-term strategy. The hard part is finding the genuine ones and getting them to hire you!

      3. Not that many corporate treat employees like wage slaves anymore. Why would they? There are temps/contractors to do that. If they are offering you a “lifetime” contract – they truly believe your going to be around for an extended period of time.
        But I guess it once again falls on who is hiring you – same as anything. People are bad, not companies.
        If they are offering a permanent contract – they are placing a bet that you are going to be permanent. Most bets are secured through investment. Only bad management gambles.

      4. Again I disagree Stew, I have friends in roles where they are treated like cogs in a wheel; think NZ arm of large international corporations, where the profits are driven off-shore and the operations kept here because of the lower cost of wages. These aren’t nice places to work, but because of the industries they have an over supply of workers and feel like they can treat people like numbers. Good try with the gambling analogy, but it’s premise is that someone has to lose. From experience I don’t believe this is the case.

      5. That’s disappointing, and extremely stupid. It costs large amounts of money to hire/train/employ/fire. But it does raise the question – are they wage slaves because of their management? Who gave their management the power?

      6. Who gives anyone power? People. As I mentioned, this industry is one of those people grow up wanting to be a part of, so people are willing to put up with a lot to work in their roles as they have dreamed of it their lives. I’m just saying that it’s not for me. My childhood dreams were smashed when Wills and Kate married last year, so now I settle for achieving happiness through seeking out challenging and rewarding work, which allows me a good lifestyle around great people. Which I think is totally attainable. Until the time that the royal divorce happens and I’m back outside the gates of BP.

  2. Its too much to ask for. Life is full of compromise. Compromise is where both parties lose a little. They don’t get exactly the employee they wanted, and you don’t get exactly the job you wanted………or at least that will be how it looks initially 😉

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