Month: March 2012

The art of ideas

Republished on Idealog Magazine

In my time I’ve written many, many business cases, starting when I conceived my first business idea about six years ago (cooking and travel tours in India… I’ve never been to India, I really just wanted to travel there). While doing my MBA I was paid to write business and marketing plans for businesses who didn’t have the ability to write one themselves and I also won the Venture Fund award for a business idea I developed into a plan. In the past six months alone I have written about eight plans in total.

I’ve probably written in the range of 50 plans over the past six years, and of those I’ve written for myself, one has seen the light of day and made it into a business (in the early days, an amazing learning experience, but not a good business idea). Most others have had various stages of success, but for some reason the reality is that they aren’t feasible and they get shelved.

My point is that I use the process of writing a business case to objectively work through an idea that I am excited about before I tell others about it. More often than not, I am able to work out myself why the idea is flawed, and in the cases where I am unsure or still positive I will work through the business case with someone whose opinion I respect.

Lessons I have learned along the way:

Continue reading “The art of ideas”

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Sales is tough and if a man is gonna make it he gotta be rough

In marketing you do your research, brainstorm around the findings, plan your campaign and execute it as best as you can. Most of the time it will pay off, sometimes it doesn’t; that’s the risk you take.

Sales on the other hand has to return above ROI. A salesman who doesn’t return more than his salary and expenses in new customers costs the company more than he is bringing in, and won’t last long past his honeymoon period.

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One girl’s take on exchange rates, taxes, yadda, yadda zzzzzzzzz

I’d never really understood or cared much about exchange rates before I started working for an exporter. All I knew was that when I was last in Europe my dollar didn’t go far at all and that wasn’t cool.

Working inside an international business that relies on the ability of the New Zealand dollar to be competitive with its major trading partners has meant I have began to learn a little more about the way exchange rates work, the factors that influence their movements, and how countries can manipulate exchange rates to grow their own domestic economies, stimulate demand for their goods and screw their neighbours.

Continue reading “One girl’s take on exchange rates, taxes, yadda, yadda zzzzzzzzz”