Five things successful managers do before launching every project, campaign or initiative

“If I had one hour to save the world, I would spend 55 minutes defining the problem and five minutes resolving it.” Albert Einstein.

Whether you are feeling the pressure to deliver new product features, designing new marketing campaigns, or planning new business innovation initiatives, you should spend 55 minutes defining the following five things, to set yourself and your team up for success.

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Crisis of Faith:The Religion of Branding


Shared beliefs and values have always helped us make sense of the world around us.

When we were cavemen we formed tribes based on shared interests, essentially to help us navigate the world and survive.

Our tribes existed to serve a practical purpose, to keep order we established ways to live; values that we shared with our group to live as harmoniously as possible.

We began to understand more about the world and evolved our thinking. We developed idols and systems of belief. We kept order through religious doctrine, bringing people together through worship of shared gods or idols, using our beliefs to find community and organise our lives.

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Work out your zero moment of uncertainty, and crush it

Republished on Idealog Magazine

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to hear Andy Lark speak on “The New Marketing Agenda”.

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Branding: Where the rubber meets the road.

Republished on Idealog Magazine

The internal and external brand. Google it and you’ll be told everything and more about whether these should be the same, different or something in between. It’ll will depend on the nature of the business you are in, and the culture and the size of your company whether these two are exactly the same, completely separate or even exist at all.

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When I grow up I want to be Peter Jones

If you know me at all you’ll know I love nothing more than sitting down with a cup of peppermint tea and a recording of Dragon’s Den.

I’m never really all that interested in the pitches, most of the time you can tell within a couple of minutes if the presenter’s “lights are on”. I’m more interested in the Dragon’s themselves, the questions they ask, their body language and how they interact with each other.

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Remember me? The catch up blog post

So… brace yourself for one of those posts. The I-my-gwad-I-can’t-believe-how-long-it’s-been-since-I’ve-blogged-ones. Yeah. I’m not a big one for apologies, so let’s launch straight into what the hell I have been doing in the three and a half months since I last wrote here. I tell you it’s been busy, and it’s been exciting, and it’s been a lot of learning, a lot of changes and a lot of fun.

I’ll only bore you with the big ones:

New job: My first interview happened to also be the right opportunity. Sometimes the universe just works that way, but pretty much upon meeting my boss and consequently, the senior management team and the rest of the team at Origin, I knew I had found what I was looking for.

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If I could commercialise my drifting-off-to-sleep-magic I’d be rich

I had an epiphany last night as I was falling asleep. Actually it was a series of epiphanies.

Bear with me.

I started thinking about all the different online and social media things I have done over the years for a wide range of people/product/services, and tried to tie them all together and articulate what I have learned and how I apply what I have learned to each new challenge, in one sentence.

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How to advertise honestly

My journey as an “Apprentice” has come to an end, and it is now time for me to go out to the world, share my learnings and allow someone else the opportunity I have had over the past year. Last Friday I began to put my feelers out there to see what the world has to offer.

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Mediocrity and the real estate agent

In May I was the organiser and marketer of a public event that managed to attract a crowd of 400 people in four days. Overall, most things around the event organisation and execution went perfectly, and most people had the experience we set out for them to have.

But if you are a *tiny* bit of control freak like me, most things and most people aren’t really good enough.

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