Start Me UP

They say that failure is the universe slapping you across the face and telling you that you’re on the wrong path.

At the start of this year, I was made redundant from my job of four and a half years.

Admittedly I was probably there for two years too long. But I stayed because I was comfortable, proud of what I’d achieved and fond of the people I worked with.

But I wasn’t inspired and I wasn’t firing on all cylinders.

Somewhere along the way I’d lost my ambition, confidence and energy to create.

I’ve spent 2017 trying to find my fire again…

By looking for similar roles in similar companies…

They also say that only a fool does the same thing over again and expects a different result.

And I always thought I was a fast learner…

But I have learned a lot this year. Especially about myself. I’ve learned I’m not someone who is comfortable or motivated in BAU.

I get high off change and challenge. I love walking into uncertainty and confusion, and I love finding opportunities to smooth things out. I get off on challenging the status quo.

It’s hard to maintain the energy for disruption when you are a salaried employee. You get stuck in the BAU, political pressures stand in the way of being brave and doing the right thing by your customers. You get comfortable.

I don’t want to be comfortable. I want to be challenged. I want to be accountable.

So I’m putting myself out there.

Putting my money where my mouth is with Sharper Sherpa: Measurable and Meaningful Marketing and Communications.

Helping businesses who are struggling to see the impact of their investment in marketing and communications understand where, how and why strategies, initiatives, investments, tactics and technology work, and for who.

A supportive, expert guide to help bring together a team to achieve an overwhelming goal.

The fear of failure is there. But without it I would be comfortable. And miserable.

But I need your help.

  • If you’ve read this far, please help a girl out and give the post a like on LinkedIn. I promise I will personally thank you.
  • If you’re feeling really helpful today, please share the post on LinkedIn. I’ll buy you drink next time I see you (those who know me, know that I’m good for that!).
  • I’m also looking for some “test” clients to work closely with, trading a few hours a week of my time, for their feedback and honesty to help craft the best possible proposition.
  • If you know of a SMB who might have an internal marketing coordinator that needs help establishing measures, strategies and focus, or a busy general manager who knows they need to start marketing, but are not sure where. Please send them my way.

You can also:

I’ve had the website up and have been sitting on this blog for a few weeks now.

Hitting the “Publish” button and sharing this with my network is going to be one of the scariest things I’ve done in a while.

But in the end the worst that can happen is that I’ll get another slap in the face from the universe.

Advertisements

Five things successful managers do before launching every project, campaign or initiative

“If I had one hour to save the world, I would spend 55 minutes defining the problem and five minutes resolving it.” Albert Einstein.

Whether you are feeling the pressure to deliver new product features, designing new marketing campaigns, or planning new business innovation initiatives, you should spend 55 minutes defining the following five things, to set yourself and your team up for success.

Continue reading “Five things successful managers do before launching every project, campaign or initiative”

Crisis of Faith:The Religion of Branding

6e3d0d23857697-56048cc7b3ce5

Shared beliefs and values have always helped us make sense of the world around us.

When we were cavemen we formed tribes based on shared interests, essentially to help us navigate the world and survive.

Our tribes existed to serve a practical purpose, to keep order we established ways to live; values that we shared with our group to live as harmoniously as possible.

We began to understand more about the world and evolved our thinking. We developed idols and systems of belief. We kept order through religious doctrine, bringing people together through worship of shared gods or idols, using our beliefs to find community and organise our lives.

Continue reading “Crisis of Faith:The Religion of Branding”

Work out your zero moment of uncertainty, and crush it

Republished on Idealog Magazine

I recently attended the CFO Summit held at Sky City. As a marketer I wasn’t there to attend the sessions, but to make sure that our exhibit ran as smoothly as planned and did a great job of starting conversations. However one item on the agenda did catch my eye and I went along to hear Andy Lark speak on “The New Marketing Agenda”.

Continue reading “Work out your zero moment of uncertainty, and crush it”

Branding: Where the rubber meets the road.

Republished on Idealog Magazine

The internal and external brand. Google it and you’ll be told everything and more about whether these should be the same, different or something in between. It’ll will depend on the nature of the business you are in, and the culture and the size of your company whether these two are exactly the same, completely separate or even exist at all.

Continue reading “Branding: Where the rubber meets the road.”

When I grow up I want to be Peter Jones

If you know me at all you’ll know I love nothing more than sitting down with a cup of peppermint tea and a recording of Dragon’s Den.

I’m never really all that interested in the pitches, most of the time you can tell within a couple of minutes if the presenter’s “lights are on”. I’m more interested in the Dragon’s themselves, the questions they ask, their body language and how they interact with each other.

Continue reading “When I grow up I want to be Peter Jones”

Remember me? The catch up blog post

So… brace yourself for one of those posts. The I-my-gwad-I-can’t-believe-how-long-it’s-been-since-I’ve-blogged-ones. Yeah. I’m not a big one for apologies, so let’s launch straight into what the hell I have been doing in the three and a half months since I last wrote here. I tell you it’s been busy, and it’s been exciting, and it’s been a lot of learning, a lot of changes and a lot of fun.

I’ll only bore you with the big ones:

New job: My first interview happened to also be the right opportunity. Sometimes the universe just works that way, but pretty much upon meeting my boss and consequently, the senior management team and the rest of the team at Origin, I knew I had found what I was looking for.

Continue reading “Remember me? The catch up blog post”

If I could commercialise my drifting-off-to-sleep-magic I’d be rich

I had an epiphany last night as I was falling asleep. Actually it was a series of epiphanies.

Bear with me.

I started thinking about all the different online and social media things I have done over the years for a wide range of people/product/services, and tried to tie them all together and articulate what I have learned and how I apply what I have learned to each new challenge, in one sentence.

Continue reading “If I could commercialise my drifting-off-to-sleep-magic I’d be rich”

How to advertise honestly

My journey as an “Apprentice” has come to an end, and it is now time for me to go out to the world, share my learnings and allow someone else the opportunity I have had over the past year. Last Friday I began to put my feelers out there to see what the world has to offer.

Continue reading “How to advertise honestly”